• Looking to increase your conversions by tweaking a headline? DON’T! Read this book instead and you’ll discover how to beat any tweak or split test you could ever hope to make yourself… – pg. xv
• The FIRST thing I tell all of my brand new high level clients to get them generating instant profits… PLUS: You’ll get to peak behind the scenes to find out what I told one client when he started spending $116 to make $97 (HINT: It flies in the face of conventional wisdom…) – pg. xvi
• How one simple phone call to a 1-800 number in my local paper has generated me MILLIONS of dollars in cash… and led to my single greatest obsession in life… pg. 3

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