Tag Archives: blogging

Point Esmeralda:Public beach in Playa del Carmen, Mexico

Scenic, white-sand beach featuring a shallow, limestone sinkhole popular for swimming.

Playa del Carmen locals love visiting the area’s beaches, especially on weekends. And there’s one hidden local beach that’s far enough outside the center of the city to remain unknown to most tourists: Punta Esmeralda.

Here, you’ll find an open cenote that flows right into the Caribbean Sea, as well as a wide, white sand beach. Also known as “Playa Esmeralda,” Playa del Carmen Punta Esmeralda has become a favorite among local families (especially kids) for its absolutely perfect swimming conditions and untouched beach. And yes, access is completely free.


Getting to Punta Esmeralda is easy once you know how to find it, reachable by car, by taxi, or on foot from Downtown Playa del Carmen. The small beach access road is set right on 5th Avenue near Calle 110 Norte (just north of Paradisus resort), and you can park your vehicle all along the access road free of charge.

Of course, the main highlight of Punta Esmeralda is its completely open coastal cenote, whose clear, serene and shallow water make it ideal for little kids, almost like a natural splash pool! (Keep in mind that kids should keep their distance from the hole on the far side that connects the cenote to the underground river system.)

Visitors also love relaxing and playing on the extensive, nearly untouched white sand beach with its calm and shallow conditions.  Off to one side is a wooded area with picnic tables and plenty of shade, as well as a playground for kids of all ages. The downside: No public restrooms and no beach loungers for rent.

If you get hungry during a beach day at Playa del Carmen Punta Esmeralda, you might see food vendors strolling up and down the beach selling snacks or even pizza. There’s also a food truck (specializing in seafood) at the northern end with tables and restroom facilities.


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Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?


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Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!

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Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.


1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

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If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?

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